Road to Roam: Ride With Us

A grassroots campaign for the Tarin It Up Podcast

What Is Road to Roam?

This summer, I’m taking the mission behind my podcast, Tarin It Up, by taking it on the road , literally. After being invited to Roam Fest (the largest women’s mountain bike festival in the country), I was inspired to turn the journey there into something bigger: a grassroots campaign that’s part adventure, part storytelling, and fully committed to getting more women and underrepresented folks outside and on bikes.

The Road to Roam is more than just a road trip. It’s a rolling content and community campaign designed to amplify women’s voices, showcase inclusive outdoor spaces, and highlight the brands making it possible for more people to confidently explore the outdoors. Through this journey to Roam Fest, we’re creating stories, resources, and connections that last far beyond a single weekend. And since this will be the last Roam Fest ever, we’re treating it as a once-in-a-lifetime opportunity to honor what this community has built, and to carry that momentum forward

Why Partner With Us?

This campaign isn’t backed by a big production budget. It’s intentionally grassroots, fueled by a mix of brand partnerships and a limited sale of custom jerseys (our first-ever merch drop). It’s a way our community can quite literally wear their support.

Your support doesn’t just fund a single trip, it powers a story-driven, community-backed mission to get more women and underrepresented folks on bikes and into outdoor spaces where they truly belong. Road to Roam is our first big swing at making this sustainable. It’s not just a one-off campaign, it’s a test run for the kind of creative, values-aligned partnerships we want to build long-term.

For Your Brand, This Means:

  • Show up where your customers are. From small trail towns to packed festival grounds, we’re bringing your brand to the heart of the women’s outdoor community.

  • Get authentic, lifestyle-driven content. Not just polished product shots, but real stories, reels, and micro-moments that resonate and get shared.

  • Align with a mission. We’re dedicated to building representation, confidence, and camaraderie in outdoor spaces. Partnering shows your brand walks the walk.

  • Benefit from multi-platform visibility. Coverage across the Tarin It Up podcast, Instagram, blog, newsletter, and in-person connections at Roam Fest.

Sponsorship Tiers

The support ranges below are flexible, we’re open to creative collaborations and trade ideas!

  • Support: $2,500 (cash or a mix of cash + product)

    • A dedicated mini-segment on the Tarin It Up podcast featuring your brand or product

    • Featured as a lead partner across all platforms (first tags, top placement, newsletter highlights)

    • Naturally integrated into reels, stories, and trip coverage

    • Opportunity for a Pre-Roam giveaway or creative activation

    • Final recap feature + thank-you posts

  • Support: $1,000 (cash or a mix of cash + product)

    • Listed as a supporting partner on our campaign landing page and in emails

    • Products/gear highlighted in packing lists, rest stops, and daily travel content

    • Group shout-outs on the podcast and social media

    • Option to participate in a group giveaway

    • Included in final campaign wrap-up

  • Support: $300 (cash or a mix of cash + product)

    • Products featured organically in our day-to-day content from the road and at Roam Fest

    • Recognized in grouped thank-you posts and our final “these brands made it possible” roundup

Quick FAQs

Why are you selling jerseys?
It’s our first merch drop, a limited run designed to help fund the Road to Roam campaign and support the broader mission of the Tarin It Up podcast.

Is this just paying for a fun road trip?
Nope. It’s a grassroots way to create and share more real, relatable stories for women in the outdoors across podcast episodes, reels, blogs, email, and face-to-face connections at Roam Fest.

Why should we sponsor the last Roam Fest?
Because this is more than just a send-off, it’s a celebration of everything Roam has built. This is the final chance to show up for one of the most powerful, community-driven events in women’s mountain biking. Sponsoring now means your brand helps honor that legacy and keep the spirit of Roam alive through the content, connections, and community that Road to Roam will continue to foster long after the festival ends.

What does my brand get long-term?
Visibility that lives beyond a single post. Your brand becomes part of content that sticks every time someone pulls on their jersey, shares a reel, or hits play on a podcast episode.

Let’s Build Something Together

We’re Ready to Ride. Are You In?

If this sparks something, I’d love to send more details or hop on a call. And if your budget doesn’t match these tiers, that’s okay too; we’re open to creative collaborations.

This is just the beginning!