Road to Roam: Ride With Us

A grassroots campaign for the Tarin It Up Podcast

What Is Road to Roam?

This summer, I’m taking the mission behind my podcast, Tarin It Up, by taking it on the road — literally. After being invited to Roam Fest (the largest women’s mountain bike festival in the country), I was inspired to turn the journey there into something bigger: a grassroots campaign that’s part adventure, part storytelling, and fully committed to getting more women and underrepresented folks outside and on bikes.

The Road to Roam is more than just a road trip. It’s a rolling content and community campaign designed to amplify women’s voices, showcase inclusive outdoor spaces, and highlight the brands making it possible for more people to confidently explore the outdoors. Through this journey to Roam Fest, we’re creating stories, resources, and connections that last far beyond a single weekend. And since this will be the last Roam Fest ever, we’re treating it as a once-in-a-lifetime opportunity to honor what this community has built — and to carry that momentum forward

Why Partner With Us?

This campaign isn’t backed by a big production budget. It’s intentionally grassroots, fueled by a mix of brand partnerships our first-ever jersey drop. Your logo could literally ride with us on trails across the West.

But more than that, this is about building story-driven, community-backed momentum for the long haul. Road to Roam is our first big swing at sustainable, values-aligned partnerships. You’re not just supporting a podcast episode or event. You’re investing in a voice, a movement, and a message that lives far beyond a single weekend.

For Your Brand, This Means:

  • Show up where your customers are. From small trail towns to packed festival grounds, we’re bringing your brand to the heart of the women’s outdoor community.

  • Get authentic, lifestyle-driven content. Not just polished product shots, but real stories, reels, and micro-moments that resonate and get shared.

  • Align with a mission. We’re dedicated to building representation, confidence, and camaraderie in outdoor spaces. Partnering shows your brand walks the walk.

  • Benefit from multi-platform visibility. Coverage across the Tarin It Up podcast, Instagram, blog, newsletter, and in-person connections at Roam Fest.

Sponsorship Tiers

The support ranges below are flexible, we’re open to creative collaborations and trade ideas!

  • Support: $2,500 (cash or a mix of cash + product)

    • Your logo on our limited-edition jerseys, worn throughout the Road to Roam and at Roam Fest

    • A dedicated mini-segment on the Tarin It Up podcast featuring your brand or product

    • Featured as a lead partner across all platforms (first tags, top placement, newsletter highlights)

    • Naturally integrated into reels, stories, and trip coverage

    • Opportunity for a pre-Roam giveaway or creative activation

    • Final recap feature + thank-you posts

  • Support: $1,000 (cash or a mix of cash + product)

    • Listed as a supporting partner on our campaign landing page and in emails

    • Products/gear highlighted in packing lists, rest stops, and daily travel content

    • Group shout-outs on the podcast and social media

    • Option to participate in a group giveaway

    • Included in final campaign wrap-up

  • Support: $300 (cash or a mix of cash + product)

    • Products featured organically in our day-to-day content from the road and at Roam Fest

    • Recognized in grouped thank-you posts and our final “these brands made it possible” roundup

Quick FAQs

Why are you selling jerseys?
To fund this campaign in a sustainable, low-waste way and to let our community wear their support loud and proud.

Is this just paying for a road trip?
Not even close. It’s a grassroots content campaign amplifying women’s stories in outdoor spaces, online and in person.

Why sponsor the last Roam Fest?
Because this is the final send-off for one of the most impactful events in women’s MTB and a chance to be part of what comes next.

What does my brand get long-term?
Visibility that sticks, in podcasts, reels, jerseys, and on trails for seasons to come.

Let’s Build Something Together

We’re Ready to Ride. Are You In?

If this sparks something, I’d love to send more details or hop on a call. And if your budget doesn’t match these tiers, that’s okay too; we’re open to creative collaborations.

This is just the beginning!