Building Community Through Stories, Experiences & the Outdoors.
Podcast host, storyteller, outdoor marketer & community builder.
My life has never followed a straight line, and at this point, I wouldn’t want it to.
I’ve worked across the outdoor industry for over a decade as a marketer, creator, coach, guide, sales rep, event organizer, and podcast host, building communities and telling stories along the way. What might look like a bunch of different paths has always come back to the same things for me: connecting people, sharing stories worth telling, creating opportunities to get outside, try something new, or be part of something bigger.
So, what do I actually do with all of that experience? A few things, it turns out…
I’m tarin,
The podcast
Real stories. Nonlinear paths. More than 200 conversations with women doing things their own way.
Tarin It Up is a podcast about the parts of life that don’t always make the highlight reel. Changing direction, trying something new, building a career, chasing big goals, getting outside, failing, figuring it out, and starting again.
Featuring conversations with athletes, entrepreneurs, outdoor industry leaders, creatives, and everyday women, Tarin It Up is a reminder that there’s no single timeline for building a life you’re proud of.
Listen on:
Spotify - YouTube - Apple Podcasts
Ways to work with me
MARKETING & CONTENT
Good marketing starts with giving people a reason to care.
I help outdoor and active-lifestyle brands turn ideas into content and campaigns that feel useful, relevant, and human — from email and editorial to social content, product launches, and ongoing brand storytelling.
I can step in to develop the strategy, write the copy, build the campaign, or help connect all the pieces when you know what you want to say but aren't quite sure how to bring it to life.
EVENTS & COMMUNITY
If you want to create an experience people actually talk about, I can help you build it.
I design and execute events that bring people together around the outdoors, from avalanche awareness nights and gear repair clinics to co-working meetups, hands-on workshops, fundraising events, and brand activations.
Whether you're a brand looking to deepen community roots, an organization wanting to activate in the Truckee-Tahoe region, or a business ready to turn your audience into a room full of people, I can help with the concept, partnerships, promotion, and execution.
BRAND PARTNERSHIPS & STORYTELLING
Put your product or story in front of people in a way that actually makes sense.
Through Tarin It Up and my work across the outdoor industry, I partner with brands on authentic product storytelling, gear reviews, creator campaigns, podcast integrations, and longer-term collaborations.
I'm especially interested in products and stories that make the outdoors more accessible, functional, and welcoming for women — and partnerships where there's room to actually use the product, tell the story, and give people something more useful than another ad.
Why Tarin It Up?
Tarin It Up started with a podcast and a belief that still shapes everything I do: life isn’t a highlight reel, and success isn’t linear.
More than 200 episodes later, I’ve learned a lot about what makes people pay attention, what makes them feel connected, and what makes a story worth sharing. That same curiosity has carried into my work with outdoor brands, events, campaigns, and communities.
No matter the format, I want people to have a reason to care. To see themselves in it, connect with it, or want to be part of it.
That’s what I’ve built Tarin It Up around, and it’s the perspective I bring to every story, campaign, event, partnership, and project I take on.
