Marketing, Content & Community for the Outdoor Industry
My work spans email marketing, editorial content, campaign development, events, brand storytelling, social content ideation and copywriting, and partnerships. I can step in for a single project or help connect the pieces across an ongoing marketing program, from figuring out what to say to actually getting it out into the world.
Below is a selection of the campaigns, writing, events, and community-driven work I’ve built along the way..
Content & Editorial
Stories are one of the most powerful ways to give people a reason to care. I create editorial and marketing content that helps outdoor brands share the people, products, places, and ideas behind what they do.
From long-form features and email to PR, campaign copy, and supporting social content, the format changes, but the goal stays the same: create something relevant to the people you’re trying to reach.
Campaigns & Community
Much of my work focuses on bringing people together through storytelling, education, and shared outdoor values. I develop campaigns and community events that create space for learning, advocacy, and connection within outdoor communities.
These initiatives often combine partnerships, storytelling, and digital promotion to grow participation and engagement.
Road to Roam Campaign
A storytelling-driven campaign documenting the journey to Roam Fest, designed to build anticipation, engage the outdoor community, and highlight brand partnerships through a series of social content, updates, and campaign storytelling.
Community Events & Advocacy Programming
Examples include women-focused avalanche safety education, public lands advocacy panels, and cause-driven film screenings that connect storytelling with community action.
Storytelling Platform
Through my podcast and storytelling platform, I’ve focused on amplifying voices across the outdoor industry, highlighting entrepreneurs, advocates, and everyday people shaping outdoor culture.
These conversations explore how people build businesses, communities, and movements connected to the outdoors.
Let’s Work Together
I work with outdoor brands, nonprofits, and community organizations on marketing, content, campaigns, events, and partnerships — from one-off projects to ongoing support.
Have something in mind? Let’s talk.