Storytelling, campaigns, and community engagement in the outdoor industry.
My work centers on helping outdoor brands, organizations, and communities connect around shared values. Through storytelling, campaigns, and mission-driven events, I focus on elevating voices, building meaningful partnerships, and creating opportunities for people to engage with the places they care about.
Below is a curated collection of writing, campaigns, and community-driven work across the outdoor industry.
Brand Storytelling & Media
Stories are one of the most powerful tools for building connection and community. Through my work in the outdoor industry, I’ve written press releases and blog features that highlight people, places, and purpose.
These pieces support brand storytelling, share outdoor culture, and help organizations connect with their audiences.
Campaigns, Events & Advocacy
Much of my work focuses on bringing people together through storytelling, education, and shared outdoor values. I develop campaigns and community events that create space for learning, advocacy, and connection within outdoor communities.
These initiatives often combine partnerships, storytelling, and digital promotion to grow participation and engagement.
Road to Roam Campaign
A storytelling-driven campaign documenting the journey to Roam Fest, designed to build anticipation, engage the outdoor community, and highlight brand partnerships through a series of social content, updates, and campaign storytelling.
Community Events & Advocacy Programming
Examples include women-focused avalanche safety education, public lands advocacy panels, and cause-driven film screenings that connect storytelling with community action.
Storytelling Platform
Through my podcast and storytelling platform, I’ve focused on amplifying voices across the outdoor industry, highlighting entrepreneurs, advocates, and everyday people shaping outdoor culture.
These conversations explore how people build businesses, communities, and movements connected to the outdoors.
Let’s Work Together
I collaborate with outdoor brands, nonprofits, and community organizations to craft stories, campaigns, and events that inspire people to connect with the places they care about.