This limited-edition jersey helps fund our trip to the final Roam Fest and fuels the podcast, future projects, and the bigger vision behind Tarin It Up.
Tarin It Up’s First Merch Drop
✨ Why This Jersey Matters
We’re heading to the final Roam Fest — the biggest femme MTB festival in the country — and using that momentum to keep building something bigger: a podcast rooted in real talk, grit, and the messy magic of showing up as yourself always.
This jersey helps fuel the Tarin It Up podcast, starting with our journey to Roam Fest and continuing through every story, episode, and adventure to come. Made by Ride Force, a woman-owned brand creating gender-inclusive, performance-forward MTB apparel, and designed by Em Deane Kelley of Locals Creative (a badass creative, friend, rider, & community member), this jersey is more than merch. It’s a way to show up, stand out, and support the mission in motion on and off the trail.
You’re not just backing a podcast. You’re backing every woman showing up real and unfiltered in the outdoors.
Why a Pre-Sale?
We’re doing this pre-sale style because it’s how we choose to run things: low-waste, high-impact, and backed by community, not big budgets. Every jersey is made to order, which means:
You’re guaranteed your size
Nothing ends up sitting in a bin
You’re helping make the drop possible
Pre-orders make it happen. We’re aiming for 30 to get these made, and every order brings us one ride closer.
How It Works
You sign up to get first dibs when the pre-sale opens.
We open pre-orders (coming soon!) — you'll pick your size and pay securely.
We close the sale after a short window so we can place our exact order.
Ride Force prints the jerseys — no overstock, no waste.
Your jersey ships in September, or you can grab it at Roam Fest if you're heading there!
That’s it. No gimmicks. Just a made-to-order, mission-backed jersey created for this community, by this community.
About the Jersey
We’ll share full product specs, sizing options/info, and design previews soon, but here’s what we can tell you now:
Made by Ride Force, a woman-owned MTB apparel brand out of Wyoming
Designed in collaboration with Em Deane Kelley of Locals Creative
Gender-inclusive fit with performance polyblend fabric — built to move, sweat, and send.
Ideal as a mountain bike jersey or technical adventure tee
Estimated price: ~$75 (final price announced at launch)
Where Your Money Goes
Your purchase directly supports:
Tarin It Up podcast: production, gear, and travel
Independent storytelling: real, relatable content for the community
Our trip to the final Roam Fest and the stories that come from it
The mission: building space for more women in the outdoors