This limited-edition jersey helps fund our trip to the final Roam Fest and fuels the podcast, future projects, and the bigger vision behind Tarin It Up.
Tarin It Up’s First Merch Drop
✨ Why This Jersey Matters
We’re heading to the final Roam Fest — the biggest femme MTB festival in the country — and using that momentum to keep building something bigger: a podcast rooted in real talk, grit, and the messy magic of showing up as yourself always.
This jersey helps fuel the Tarin It Up podcast, starting with our journey to Roam Fest and continuing through every story, episode, and adventure to come. Made by Ride Force, a woman-owned brand creating gender-inclusive, performance-forward MTB apparel, and designed by Em Deane Kelley of Locals Creative (a badass creative, friend, rider, & community member), this jersey is more than merch. It’s a way to show up, stand out, and support the mission in motion on and off the trail.
You’re not just backing a podcast. You’re backing every woman showing up real and unfiltered in the outdoors.
Limited Run, Lasting Impact
Our first-ever Tarin It Up jersey was created for Roam Fest 2025 as a celebration of community, creativity, and women showing up in the outdoors. We had a small batch made, and now we’ve got a limited amount for anyone who missed the launch.
These jerseys are in stock and will ship mid-September, but once they’re gone, they’re gone. Because of the limited quantity and custom nature of this run, all sales are final, no returns or exchanges.
About the Jersey
We’ll share full product specs, sizing options/info, and design previews soon, but here’s what we can tell you now:
Made by Ride Force, a woman-owned MTB apparel brand out of Wyoming
Designed in collaboration with Em Deane Kelley of Locals Creative
Gender-inclusive fit with performance polyblend fabric — built to move, sweat, and send.
Ideal as a mountain bike jersey or technical adventure tee
Price: ~$75
Where Your Money Goes
Your purchase directly supports:
Tarin It Up podcast: production, gear, and travel
Independent storytelling: real, relatable content for the community
Our trip to the final Roam Fest and the stories that come from it
The mission: building space for more women in the outdoors