Social Content

Social content is rarely just about filling a feed. I create content for outdoor brands, products, events, and campaigns with a focus on giving people a reason to stop, care, and engage.

My work spans everything from product launches and educational content to event promotion, brand storytelling, and community-focused campaigns, often as one piece of a larger marketing strategy.

The examples below highlight social content I’ve created for brands and organizations across the outdoor industry.

Group of women sitting on chairs in a room, with one woman speaking into a microphone, wearing a wide-brimmed hat, while others listen. Artistic wall painting in the background.
A woman wearing a wide-brimmed hat and sunglasses on her head, holding a colorful patch of stickers with nature and adventure themes, standing in front of a gray wooden wall.
Two women smiling and holding up colorful campaign flyers promoting the protection of public lands and waters. There are multiple people in the background at an indoor event.
Person holding a flyer with black and white nature and wildlife illustrations, including mountains, a wolf, a bear, and a river, in front of a dark building exterior.

Product Storytelling

Social content that introduces products without simply repeating features — translating what makes them useful into something relevant to the people who might actually use them.

A group of six smiling women posing together indoors. Behind them, there is a mounted reindeer head decorated with colorful Christmas lights. The women are dressed casually, and some are making playful expressions or gestures.
Two women smiling, holding glasses of beer, standing close together in a dining or bar setting. One woman is wearing a patterned cap and a dark hoodie, while the other is in a bright orange beanie and a striped shirt. Background includes other people, a deer head mounted on the wall, and large windows.

Campaigns & Events

Content built to move people from seeing a post to doing something — signing up, showing up, learning more, or getting involved.

Group of people gathered in a dark, modern restaurant or cafe, sitting at a long wooden table, watching a presentation projected on a screen.
A woman with pink hair, glasses, and a tan beanie, smiling and holding a colorful environmental poster in an outdoor parking lot.
A group of seven women standing close together indoors, smiling at the camera; they are dressed casually and appear to be friends.
A woman smiling while wearing a black jacket and large gloves with the words 'TITS DEEP.' She is in a dimly lit restaurant or bar, sitting at a wooden table with a printed sheet titled 'talk tits' and a raffle sign in front of her. There are people in the background and a television screen showing a football game.
A crowded indoor space with people sitting and standing, some wearing winter clothing like hats and jackets, in a modern setting with industrial-style lighting and decor.

Community & Brand Storytelling

Stories that highlight the people, partnerships, and ideas behind a brand and help build connection beyond a single product or promotion.

Logo for Women Owning Winter event series, featuring a woman with a mountain background.
Group of people inside Sierra Avalanche Center viewing a presentation projected on a screen, with a bartender behind the bar, and beer taps in the foreground.

Bringing People Together Around Outdoor Stories

These events reflect my broader approach to community engagement: creating spaces where education, storytelling, and shared outdoor values intersect.

By combining partnerships, thoughtful programming, and community promotion, I focus on building experiences that inspire participation and strengthen connections to the outdoors.

Work With Me