How Evelyn & Bobbie Builds Bras for Women with Shit to Do

Today’s episode is all about boobs, bras, innovation, and building gear that actually supports the real lives we’re living. I sat down with Bree, the founder of Evelyn & Bobbie, and this conversation delivered on every level — comfort, confidence, anatomy, entrepreneurship, and the power of designing for real women with real bodies and real sh*t to do.

👇 Listen below:

From Ranch Life to Reinventing the Bra Industry

Bree runs a high-growth, innovative bra company from a remote ranch where Nevada, California, and Oregon meet. It’s wild, it’s beautiful, and it also proved that you can build something incredible from anywhere.

She grew up with DIY parents, learned early how to work with her hands, and later worked in early-stage investing before deciding she was done with uncomfortable bras. That frustration led her to Portland, Nike/Adidas country, to start prototyping the first soft, structural alternative to underwire in 88 years.

“I Make Bras for Women with Sh*t to Do”

This line says everything.

Evelyn & Bobbie isn’t about the male gaze, frilly discomfort, or the “look sexy at all costs” vibe so many of us grew up with. It’s about:

• Comfort that lasts 12+ hours

• Lift and shape without underwire

• Support that follows you through your whole day — yoga → work → errands

• Products that respect real anatomy, real posture, and real movement

Their patented EV Core is a bonded, 3D support sling that replaces traditional underwire. It molds to your body, adapts to weight changes, fluctuating hormones, and literally feels like a second skin.

And yes — it truly works.

270 Fit Models. Not a Typo.

This part blew my mind.

Most brands use one-two fit models and scale patterns from there.

Evelyn & Bobbie uses 270 real women — every height, shape, age, and body stage. From 4’9” to 6’2”, from size 00 to 28, postpartum to post-surgery, young skin to lived-in skin. Their team intentionally includes designers of all sizes, too.

This is why their bras actually fit.

This is why their bras don’t dig, collapse, roll, or punish your rib cage.

This is why active women, nurses, riders, hikers, and moms swear by them.

The Pro-Posture Difference

Did you know wearing a racerback all day can actually strain your traps and pull your posture forward?

Bree breaks down the anatomy: your trapezius acts like a suspension bridge, and dumping boob-weight onto it for 10+ hours a day is a recipe for tension, headaches, and slouching.

Evelyn & Bobbie moves the weight to your core, not your neck.

It’s subtle.
It’s brilliant.
And you feel it within a few wears.

A Bra Is Gear — Not Just a Pretty Thing

I loved this part: Bree sees bras as gear, not lingerie.

She builds for:

• Women who work

• Women who recreate

• Women who multitask

• Women who need comfort and shape

• Women whose bodies change

• Women who don’t have time for four different bras in their bag

It’s such a refreshing, grounded, real-life approach to design.

What’s Coming Next

Evelyn & Bobbie isn't slowing down. Bree shared a few exciting things on the horizon:

• Busty Collection (2025):
  For the small-band, big-cup woman (think 32G–J).

• Swim:
  Early prototypes underway.

• Maternity:
  Because most maternity bras are, in her words, “insulting.”

• Sports Bras:
  Slow-crafted, multi-year development — because getting it right matters.

Takeaways You’ll Love

• Women deserve products built for them, not through a male gaze.

• Comfort is not a luxury — it’s foundational.

• A better bra can literally change your posture and your day.

• Innovation takes time, real bodies, and refusing to cut corners.

• Revenue is sustainability — especially for women-led brands.

• Your first layer sets the tone for your whole damn day.

Where to Find Bree + Evelyn & Bobbie

• Website: evelynbobbie.com

• Instagram: @evelynbobbie

• $30 off your first bra when you sign up for their email list

• 100% guarantee — wear it, wash it, live in it. If it doesn’t change your life, send it back.

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Thanks to Sponsor NoSo Patches — us code FLAIRINITUP for 15% off to add flair or repair for your favorite gear!