The Story of a Curious Creature: Biking, Business & Building Something Better
This week, I’m joined by the multi-talented Tasha Woodworth, designer, entrepreneur, and founder of the mountain bike apparel brand Curious Creatures. We dig into her journey from outdoor-loving Vermonter to Patagonia product designer to launching her own brand in Bozeman, Montana.
🎧 Listen now:
From Skiing to Singletrack: How Biking Became the Path Forward
Tasha shares how injuries shifted her away from skiing and into mountain biking and how that ride eventually led to launching a brand of her own. We talk about her time in the fashion industry, what she learned at Patagonia, and why she knew it was time to create something that actually fit real bodies and challenged outdated norms in outdoor gear.
“Biking was the best rehab—for my body and my brain.”
Curious Creatures: Where Design Meets Inclusion
We get into the real talk of building a business: finding the courage to start, dealing with big life moves/changes, and how Tasha’s designs are centered around inclusion, utility, and style. She’s committed to making sure her gear reflects the full spectrum of riders, without compromising on performance or personality.
“Unisex clothing kind of breaks people’s brains. And I love that.”
Building a Brand That Feels Like the Trail: Honest, Rugged, and Real
Curious Creatures isn’t trying to fit into the outdoor industry mold, it’s finding its own path. Tasha shares why product development needs to start with people, not trends.
Why the Bike Community is the Heart of it All
This episode isn’t just about apparel—it’s about the power of community. We chat about how the bike world supported Tasha through big life transitions, why adventure is a core value of the brand, and how trails can transform both landscapes and lives.
Key Takeaways from This Episode
✅ Mountain biking can be a tool for healing—physically and mentally
✅ Inclusive design means thinking beyond gender and size norms
✅ The outdoor industry needs more women in leadership and design
✅ Building a business requires risk, patience, and community support
✅ You deserve to look good and feel good in your gear
✅ The bike world thrives when it welcomes curious creatures of all kinds
Follow Curious Creatures
🌐 wearecuriouscreatures.com/
📲 @wearecuriouscreatures
Follow the pod:
📲 @tarin.it.up.podcast
📬 Subscribe to the newsletter
💥 Buy us a beverage if this episode made you think differently about gear, grit, or going for it.
