But Does It Alpine Fit?
Ever wondered what it takes to launch an outdoor apparel brand from scratch—in Alaska? In this episode of Tarin It Up, I sit down with Jen Loofbourrow, the founder of Alpine Fit, to talk about her journey from Canada to Anchorage, from pencil skirts to hiking pants, and how a love for nature and a background in chemistry helped her build a business focused on sustainability, fit, and function.
🎧 Listen now:
From Childhood Adventures to Kayaking Alaska’s Coastline
Jen’s story starts with a childhood spent outdoors, a curiosity for science, and a deep love for the mountains. She shares how her path took her through corporate life at Lululemon, life-changing travels through South America, and ultimately to launching Alpine Fit—a brand born out of a desire to create outdoor apparel that actually fits.
“We need more fit options.” – Jen Loofbourrow
Whether she was navigating business regulations in Ireland or kayaking remote stretches of Alaskan coastline, Jen has embraced every twist and turn of her journey with grit, creativity, and a clear vision: make adventure gear that supports every body.
Why Fit (Really) Matters in Outdoor Apparel
Most outdoor clothing brands still cater to a narrow range of body types—but Alpine Fit is changing that. Jen breaks down why multiple fit shapes, free hemming, and thoughtful design are crucial in helping more people feel confident and comfortable outside.
“This is the era I want to be in.” – Jen
We talk about the behind-the-scenes challenges of running a business in Alaska, the entrepreneurial rollercoaster, and the importance of showing up at community events to stay connected to the people Alpine Fit is serving.
Key Takeaways from This Episode
✅ Childhood outdoor experiences shape lifelong passions
✅ A chemistry degree can be surprisingly useful in apparel design
✅ Travel leads to clarity and sometimes your next business idea
✅ Fit and size inclusion are non-negotiable in outdoor gear
✅ Alpine Fit offers free hemming + multiple fit shapes = a game changer
✅ Entrepreneurship is all about adaptability and passion
✅ Sustainable fashion matters—for our planet and our comfort
✅ Community support and visibility are key to small biz growth
Let’s Keep the Conversation Going
Are you someone who struggles to find gear that fits well? Or maybe you’ve been dreaming of launching your own business? I’d love to hear your thoughts—DM me on Instagram or reply to the newsletter!
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