5 Woman Owned Brands You Should Know About

At Tarin It Up, we celebrate women in the outdoor industry not just during Women’s History Month, but all year long. In this episode, I’m sharing five of my favorite women-led brands that are making major moves in outdoor gear and apparel. These companies aren't just making high-quality products—they're building community, creating sustainable solutions, and changing the game for women in the outdoors.

🎧 Listen now:

Why These Brands Matter

There’s a major shift happening in the outdoor industry. Gear is becoming more inclusive, more intentional, and more sustainable—and that’s thanks in large part to the women behind these companies. I’m highlighting brands that are solving real problems: fit, functionality, hygiene, and access. Each one brings something innovative to the table while staying rooted in community and empowerment.

The Women-Led Brands Featured in This Episode:

👖 Gnara – Their Go Fly™ technology is a game-changer for women’s outdoor pants. Designed with functionality and discretion in mind, this innovation finally gives women more freedom and comfort when nature calls.

🧻 Kula Cloth – A genius solution for hygiene on the trail. This antimicrobial pee cloth is compact, effective, and truly changes how we manage bathroom needs outdoors—no more relying on toilet paper in the backcountry.

🎨 Youer – Made entirely in the USA, Youer (formerly You Wear) stands out with bold colors, empowering messages, and sustainable manufacturing. They make clothing that helps you feel seen and strong.

🛠️ Dovetail Workwear – Created for women who get things done, Dovetail’s workwear blends durability with thoughtful design. From trails to job sites, their gear is built for how women actually move.

⛰️ Alpinistas – More than just a gear shop, Alpinistas and Alpinistas Adventures offer curated products, education, and guided experiences—all focused on helping women feel confident and prepared outdoors.

“Dovetail has changed the game in women’s workwear.” – Tarin

Key Takeaways from This Episode

✅ Outdoor gear should be designed for women, by women
✅ Sustainability and transparency matter in brand partnerships
✅ Innovation—like Gnara’s Go Fly or Kula Cloth’s antimicrobial tech—makes a real difference
✅ Supporting women-owned brands fuels community and progress
✅ Your purchases can empower women in every corner of the outdoor industry

Let’s Grow This Community

Have a favorite women-owned outdoor brand you love? DM me @tarin.it.up.podcast or reply to the newsletter—I’m always looking to shout out more rad companies doing meaningful work.

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